BRAND STORYTELLER | COPY DIRECTOR | CREATIVE STRATEGIST

Ivy League educated & award-winning copy director with expertise in tone of voice development, team leadership, and creative concepting for CPGs, fashion, beauty, and (much) more, I’m passionate about helping companies tell their unique stories that engage customers and strengthen brand equity.

My Expertise.

CREATIVE STRATEGY

BRAND STORYTELLING

UX WEBSITE STRUCTURE

CONTENT MAPPING

CORPORATE COMMUNICATIONS

CONTENT CALENDARS

CAMPAIGN IDEATION & EXECUTION

SEO

ART DIRECTION

DIGITAL COPYWRITING

OMNI-CHANNEL MARKETING

PRODUCT DESCRIPTIONS

SOCIAL MEDIA, ORGANIC & PAID

SCRIPT WRITING

PRODUCT NAMING

About me.

Dartmouth College | MA, Creative Writing

Exeter College, University of Oxford | Creative Writing Semester Program

Wilfrid Laurier University | BA, English & Communication Studies

After graduating with my Creative Writing MA from Dartmouth College, I moved to New York City (not knowing a single soul) to pursue my dream of writing for cutting-edge brands. After nearly years of leading copy for Michael Kors and Clinique, I decided to try my hand at agency life and got to partner with some of the world’s most recognizable brands, leading creative strategy, providing editorial direction, and assisting with strategic campaign initiatives.

This blend of in-house and agency experience enables me to approach creative direction and brand strategy from a comprehensive perspective, crafting engaging messages that strengthen brand equity and excite customers. I excel at translating high-level visions into impactful and creative deliverables that align with marketing initiatives while generating a high ROI. 

I currently lead a five-person copy team, overseeing messaging strategy and all copy development for Yankee Candle, Woodwick, and Chesapeake Bay Fragrance.

You can find me watching old movies, trying new recipes, and running my dog’s Instagram account.

Some of the work I’ve done.

Let’s work together.